Consumer Response to Aesthetic Mass Customization
نویسندگان
چکیده
منابع مشابه
Consumer Preferences for Mass Customization
Increasingly, firms adopt mass customization, which allows consumers to customize products by self-selecting their most preferred composition of the product for a predefined set of modules. For example, PC vendors such as Dell allow customers to customize their PC by choosing the type of processor, memory size, monitor, etc. However, how such firms configure the mass customization process deter...
متن کاملMass Customization
Mass customization can be defined as producing goods and services to meet individual customer’s needs with near mass production efficiency [1]. This term was coined to parallel mass production that relied on producing large volumes of identical products like the Ford Model T line. The fundamental difference between mass production and mass customization is in the amount of product variety that ...
متن کاملFrom Engineer-To-Order to Mass Customization
Purpose Most mass customization literature focuses on the move from mass production to mass customization. However, in some literature Engineer-To-Order (ETO) companies are also claimed to have become mass customizers, although it can be questioned if these companies conform to popular definitions of mass customizers. This raises the question: Under which conditions is it reasonable to label ET...
متن کاملFrom Design to Manufacturing for Mass Customization
According to the Lean Philosophy it is important to see the waste of time not only during the manufacturing process but also during the designing cycle of a product. It is required more time for the transformation of information from the design phase to the manufacturing phase. It is advisable, that research is conducted toward waste reduction or elimination. The fundamental issues of this tran...
متن کاملSoftware Mass Customization
Software mass customization is a powerful business model as well as a powerful engineering model that enables software organizations to efficiently engineer customized variations of their software products. This document describes software mass customization in three parts. First is an overview of software mass customization and its benefits. Second is an introduction to a software engineering ...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2012
ISSN: 1556-5068
DOI: 10.2139/ssrn.2162280